Lucent Lighting’s International Sales Director James Morris-Jones has strengthened even further the brand’s global presence with a recent visit to Australia.

James joined Lucent Australia’s Sales Director for Australia and New Zealand Elisa Righetti. Together James and Elisa collaborated on a number of client visits, specifically located in Sydney and Melbourne. They took the opportunity to present a range of solutions that will soon be launched as part of an extension to the TubeLED spotlights family.

The TubeLED range is a collection of track and spotlight solutions that deliver superior lighting results across a number of variables including low voltage, track or fixed options and high efficacy (HE).

Projects where TubeLED solutions have been specified include Ivy Asia, London; Spitalfields Gallery, London; the F1 Arcade®, Birmingham and the new Polo Ralph Lauren, Pitt Street, Sydney.

The Australian visit was the first in 10 years for the UK team, in large part due to travel restrictions around Covid-19.

Lucent has offices in London, New York and Sydney, and is supported by a network of specialist distributors and agencies across more than 40 countries globally. This structure has allowed Lucent to grow as a global partner, supporting a wide range of domestic and multinational clients.

Speaking of the visit, James said: “As a global company, it is imperative we have a strong understanding of how our colleagues operate in different global regions. The visit to Australia was a fantastic opportunity to gain further insight into the Australian market, meet some key clients and collaborate with Elisa.

“Our new solutions will be launched soon and it was exciting to be able to present these alongside Elisa. Her insights were invaluable and will undoubtedly contribute to the success of these new launches going forward.”

Elisa Righetti added: "Partnering with James was really invigorating, bringing together our experiences from different international markets and clients.

"With a number of exciting product launches in the pipeline, the visit was perfect timing to showcase our joint expertise and demonstrate how we are developing as a brand. I'm looking forward to more international collaborations in the future."